The longer people watch your videos, the more it thinks, “This is good stuff!” and shows it to more people. Forget vanity metrics like views! If people click away after 10 seconds, those views mean nothing. YouTube wants viewers glued to their screens.
Simple as that. Videos with high retention often show up more in search results and recommendations.
When viewers stick around longer: Your channel grows faster, you get more engagement, YouTube promotes your content more, you make more money!
Would you rather have 1,000 viewers who watch 60% of your video, or 10,000 who leave after 20 seconds? (Hint: YouTube prefers the first option!)
Every. Single. Second.
So make those seconds count!
If you’re not focusing on retention, you’re basically hurting yourself. Keep those viewers watching, and YouTube will be all about you!